Brands Pre and Post Pandemic: How to Plan

There is one thing we know for sure: We know nothing about this virus and we don’t know how long this ‘phase’ will last.

When it comes to marketing there are two types of companies: those who are waiting to go back to normal and those who adapt, not because they want to but because they have to. This year has been tough for all companies and, for a moment, it was hard to visualize what we needed to do. It was hard to forecast the future (and still is), it was hard to find a way to communicate in a relevant way, to connect with your audience. A lot of companies decided to stay silent, to minimize their communication, their ad budget, their social media posts. Some companies decided to get into a cocoon and wait for the storm to pass, without knowing how long it was going to be. The reality is, that after half a year, we are still in a similar situation and know is getting harder and harder to get out of our shell and reach out to our customers.

There is no going back to normal, because this experience will shape us as individuals, as neighbors, as a society, as humans. This experience will shape the brands, and unfortunately, some of them are going to be left behind.

COVID-19 is that crisis that some of the companies needed to take risks, to change, to try new things, new ways. And in times of crisis, you can find opportunities. Opportunities using technology to leverage your communication with employees, key partners, and clients. Opportunities to try new channels to sell, to reach new audiences, to make your voice be heard.

What are you doing in 2021 to take your company to the next level, to adapt to new scenarios, and to grow despite the challenges?