SOFIA The Agency’s Take on Social Media Marketing

What is social media advertising? 

In its essence, social media advertising It’s a platform that allows brands to reach a broader audience in a more targeted way than ever before. It has a low entry level which allows companies of all sizes to compete for their audiences’ attention. At SOFIA we believe that’s why social media is such a valuable business for all sizes,

allowing them to not only sell a product or service but also create a connection with the audience, build relationships, and tell a story.

What is the process of social media advertising? 

At SOFIA, We don’t believe in magic formulas that can work for every brand, audience, and context. However, we have a particular process that helps our clients not only reach their business goals but also build long-term systems and guidelines. We always start by thinking about the audience we’re trying to reach. Who are they? What are their needs, desires, and pain points? Once we understand our target audience, we can create content that speaks directly to them and resonates with them. Then we use that information to create content that we think will be relevant and engaging. In short, every post and every social media channel and format needs to have a defined goal, whether it’s engaging, increasing brand awareness, driving sales, generating interactions, just informing about a particular brand event or product update, etc. Then we track our metrics carefully to see how well we’re meeting those goals. We use a variety of tools, like social media analytics, to get a sense of how our campaigns are performing and make adjustments as needed. This is an essential part of our process because it brings real value and information to our clients.

What are the types of social media advertising?

 This a great question yet tricky. Many companies and experts define the types of social media advertising differently. In its essence, we believe that general types of social media advertising based on format are 

sponsored posts, display ads, and video ads. Sponsored posts are when a brand pays to have their content appear in a user’s feed. Display ads are banner ads that appear on the top, bottom, or side of the screen, and video ads are commercials that play before, during, or after a video. Another popular type of social media advertising that has become huge in the last few years is influencer marketing. Influencer marketing is when Brands work with influencers, who have large social media followings, to promote their products or services to their followers.

Then you can have different categories of social media advertising based on the type of content. At the end of the day, 

it’s all about finding the right balance. We don’t want to be too overtly promotional, but at the same time, we need to make sure our client’s brand is present in the content. So we try to be creative and find ways to incorporate our products or services in a way that feels natural and relevant to the audience.

As we mentioned before, each type of social media advertising, platform, format, and content has its own set of advantages and disadvantages, and it’s important to choose the type that’s most appropriate for your brand and your goals.

4). How to focus on famous social media platforms?

This is connected with our process. Based on our audience analysis, we prioritize the social media platforms that are most popular among your target audience. For example, if your target audience is younger, you may want to focus more on platforms like TikTok and Instagram. If your audience is more professional, LinkedIn may be a better choice. Then it’s important to consider the type of content that performs well on each platform. Each platform has its strengths and weaknesses, so you need to tailor your content accordingly. And the ad budget is also an important part of the equation too! Our recommendation is not to spread yourself too thin. It’s better to focus on a few platforms and create high-quality content than to try to be everywhere at once and dilute your message. Prioritize quality over quantity.

And to finish, remember that social media advertising is just one part of an overall marketing strategy. It’s important to integrate your social media advertising with your other marketing efforts to create a cohesive brand message. At the end of the day, if you prioritize your audience, create high-quality content, and integrate your social media efforts with your overall marketing strategy, you will be able to create effective social media advertising campaigns that truly connect with your audience and make your brand stand out in the digital world.

Within their first 10 years, 65% of businesses fail, according to the BLS. We improve those odds. Contact us today for Marketing, Design, and Strategy help.