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Everyone is doing the same
Everyone is running paid ads on Facebook, Instagram, Snapchat, Pinterest, Google, and whatever the next new social network is. Why?...
Mediocre Work Is killing Ad Agencies.
“It Seems to Be a Different Thing to Know and to Execute.” – Gerolamo Cardano, 16th Century Gambler The Paradigm...
The Golden Circle is, in fact, a spiral
So everyone knows the Golden Circle by Simon Sinek, right? What if I told you that it isn’t a circle...
E-commerce & brick-and-mortar: Yes, we’re saying ‘&,’ not ‘vs.’
Let’s start by defining what e-commerce is. E-commerce: activities that relate to the buying and selling of goods and services over...
How to plan a digital communication budget for my business?
Plenty of our clients, friends, and network connections have been asking us the same questions. How much money should I spend...
Why I don’t charge for a logo.
Clients, friends, and colleagues often ask me how much do I charge for a logo. The answer to that matter,...
Opportunism in Advertising.
Opportunism: (noun) the taking of opportunities as and when they arise, regardless of planning or principle. Based on this definition we...
Brands Pre and Post Pandemic: How to Plan
There is one thing we know for sure: We know nothing about this virus and we don’t know how long...
Advertising Is the Best Training for Entrepreneurs.
It’s almost SOFIA DIGITAL AGENCY 4th anniversary and I’m so happy about everything we’ve accomplished. It’s nice to look back...
What Brands Need to Do to Be Relevant Now
A PRODUCT IS NOT ENOUGH,A BRAND IS NOT ENOUGH, ADDED VALUE IS NOT ENOUGH, CUSTOMER SERVICE IS NOT ENOUGH.CARING FOR...