Advertising
8 items found
A quick lesson on: Social Media Strategy
When it comes to planning your social media strategy, we need to remember that everything starts with our business goals....
Dear Creative, Advertising is not Dying.
Advertising Agencies are not dying — they’re evolving. Advertising is dead. Advertising is dying. We’ve been hearing this since the...
Make the advertising of the future, today.
Dear Creative, One of my favorite people in advertising, someone that I can’t get enough of, is Per Pedersen —...
Let Creativity Run Free
Dear Creative, Don’t spend all of your energy trying to find the right formula to create the perfect ad, it doesn’t exist....
Creativity is everything. But that’s not all.
Dear Creative, In advertising, creativity is everything. But that’s not all. Recently I shared my desire of switching from creativity...
What’s Salt Fat Acid Heat’s equivalent in Advertising?
Dear Creative, I spent my weekend binge-watching a new Netflix show called Salt Fat Acid Heat, based on the book with...
Mediocre Work Is killing Ad Agencies.
“It Seems to Be a Different Thing to Know and to Execute.” – Gerolamo Cardano, 16th Century Gambler The Paradigm...
Opportunism in Advertising.
Opportunism: (noun) the taking of opportunities as and when they arise, regardless of planning or principle. Based on this definition we...