SOFIA was hired to work on a Brand refreshment for a staple in the biking industry, Hollywood Bike Racks.
The new Hollywood Racks logo is a hint to the past with a modern, fresh take.
We created visual brand values that communicate the pillars of the company and its brand.
New branded icons for social media.
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Stickers and new marketing materials to distribute to bike shops and customers.
We hired photographers around the US to create geographic-based and diverse content to reflect Hollywood Racks real customers.
Our approach was simple: tell great stories, hero the product, show love to both audiences, and partner with the talent, influencers, and athletes that drive culture.