SOFIA was hired to work on a Brand refreshment for a staple in the biking industry, Hollywood Bike Racks.




Social Media
When it comes to rebranding, we believe in keeping the history of the brand and its essence while changing what needs to be changed. Our rebranding process involves interviews with employees, key partners, and customers, giving us a perception of the brand from every perspective. When putting all the pieces together, we can see the full picture, which helps us to take the brand from where it is today to where it wants to be. After a couple of rounds of iteration with the client, we are happy to introduce Hollywood Racks’ new branding, a modern, refreshing look for a staple in the Biking industry.


The new Hollywood Racks logo is a hint to the past with a modern, fresh take.

Brand values

We created visual brand values that communicate the pillars of the company and its brand.


New branded icons for social media.


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Stickers and new marketing materials to distribute to bike shops and customers.

Lifestyle Photography

We hired photographers around the US to create geographic-based and diverse content to reflect Hollywood Racks real customers.

Social Media Content

Our approach was simple: tell great stories, hero the product, show love to both audiences, and partner with the talent, influencers, and athletes that drive culture.