SOFIA was hired to work on a Brand refreshment for a staple in the biking industry, Hollywood Bike Racks.
The new Hollywood Racks logo is a hint to the past with a modern, fresh take.
We created visual brand values that communicate the pillars of the company and its brand.
New branded icons for social media.
#ffffff
R: 255 G: 255 B: 255
C: 00 M :00 Y: 00 K: 00
#000000
R: 0 G: 0 B: 0
C: 0 M: 0 Y: 0 K: 100
Pantone 419 c
#d43636
R: 212 G: 54 B: 54
C: 00 M :88 Y: 75 K: 00
Pantone 179 c
#353535
R: 53 G: 53 B: 53
C: 70 M: 60 Y: 56 K: 66
Pantone netural black c
Stickers and new marketing materials to distribute to bike shops and customers.
We hired photographers around the US to create geographic-based and diverse content to reflect Hollywood Racks real customers.
Our approach was simple: tell great stories, hero the product, show love to both audiences, and partner with the talent, influencers, and athletes that drive culture.