It’s nearly impossible to summarize all the work we’ve been doing together with Hollywood Rack for the last 5 years. New branding, new e-commerce website (and a new one coming in 2023!), packaging design, content creation, ad strategy, affiliate programs, product launches, and more. A lot more.

Our first challenge was to give the Hollywood Rack a new look. We created a brand identity that combines the brand’s history and brings a modern, fresh twist to appeal to younger audiences and different lifestyles.

Bold typefaces to represent the brand’s motto ‘STRONG. SIMPLE. SECURE.’ and clean, lifestyle photography work communicates the features and benefits of a brand that has been doing bike racks since 1973 but still tries to push its own limits with incredible product design and engineering.

We decided to keep red as the primary color but also bring new design elements to expand the branding system, allowing the brand to be more playful, relaxed, and fun.

We love working with one of our first clients and helping them grow.